companies, when they describe their products, tell you all the advantages hiding defects to those we think consumers associations.
But it is a bit awkward in one lane of a supermarket access this information.
So you might as well think of a space reserved for such groups directly on the product package, or in a place readily accessible to the customer, who warn against defects that companies tend to minimize.
For example two years ago I bought a cordless Telecom, was written on the package sending SMS, which is not true because text messages sent only to telecom.
If I knew not buy it, and I know that even those of Telecom have thought the same thing.
Stakeholders are two, but one has access to the box (to write on the box, the way in green in the first image) which is then put up for sale, hence the systematic denial of any mention of defects product, leading many times the customer to purchase products that actually 'does not want (or not at that price).
A practical example (similar to the telecom images), one of many, and that I 'happened personally a little' time ago, I bought a universal power supply, Brand Trust, notebook, that every three months melts. The problem is that when I brought it in for service, even where the act committed in front of the ticket to me has changed twice (now I'm the third, but this time I can not find the receipt) asked me what brand was, 'cause if it was the Trust me changed immediately without further verification, a sign that this power had some defect which was very common for his break. Because at the time of purchase this defect is not done this? Another backwardness of a monopoly. In the second image what would happen if the client (an association of customers) could access (write) to the box: where you could post a message warns you that most 'of this product does not last three months, giving a chance' for example the customer Power to inquire about the defect, choose another brand and so on.
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